The Knicks City Dancers required a visual upgrade to their sub-site presence on MSG.com that would better represent their position as the NBA's premier dance team.

Functionally the key was that we provided a content management utility that allowed non-technical staff members to manage textual, photo and video assets. Omnigon deployed two key Flash animations that assisted in the brand messaging and created profiles pages for each of the dancers, complete with bio's custom photo galleries, and video players. Custom content management applications were developed for photo and video galleries.

The Omnigon creative team was key to this successful delivery as they were required to draw upon and enhance brand equity, as well translate hand drawn illustration and a strong offline brand presence with an engaging and interactive web experience.